emily dean/
I am a creative, proactive, and reliable social media manager based in the UK, specialising in social media and branding. I’m naturally curious and enjoy working across a wide range of industries, bringing a fresh and adaptable perspective to each project.
With over five years of experience in marketing, I have recently focused on branding, social strategy, and creative direction for a successful online furniture and bathroom retailer. As the company’s first in-house social media manager, I built the social presence from the ground up, developing a clear strategy where there was previously no roadmap.
I have led multi-channel marketing campaigns from concept through to execution, always prioritising the customer experience. My approach combines strategic thinking with creative direction, ensuring that content not only looks strong but also delivers meaningful results.
buy it direct/
SOCIAL MEDIA MANAGER APRIL 2023 — PRESENT
I develop and deliver seasonal and always-on marketing campaigns aligned with the brand calendar and commercial objectives, ensuring consistency across all touchpoints in tone, visual identity, and messaging. Working closely with Creative, Paid, CRM, and Content teams, I execute high-impact launches and brand moments with a strong focus on the customer experience.
With a solid understanding of the luxury interiors and fashion market, I approach brand positioning through trend awareness and strategic insight. I collaborate with performance and e-commerce teams to optimise campaigns, drive acquisition and conversion, and continuously refine strategy based on performance analysis.
I manage social media, influencer activity, and brand partnerships to build community, reach, and relevance, while also overseeing budgets to ensure strong ROI. I brief and manage external agencies and creative partners where needed, maintaining a high standard of output.
Cross-functionally, I work closely with Buying, Merchandising, E-commerce, and Product teams to align marketing with product launches and commercial priorities. I also lead monthly stakeholder meetings to maintain the central marketing calendar and ensure alignment across teams. In addition, I manage and mentor a Social Media Apprentice, providing clear direction and support.
wolfenden/
SOCIAL MEDIA EXECUTIVE JANUARY 2022 — APRIL 2023
I developed and implemented social media strategies to increase brand awareness and engagement across all platforms. I created and managed content—including imagery, video, and written posts—ensuring consistency in both visual identity and tone of voice.
I actively monitored and engaged with audiences, responding to followers and fostering strong community relationships. Using Google Analytics and platform insights, I tracked performance, evaluated campaign effectiveness, and continuously refined strategies to improve results.
Working closely with both internal and external teams, I ensured alignment across all channels, maintaining a clear and consistent brand presence. I also supported the planning and execution of campaigns and events, leveraging social media to maximise reach and impact.
During this time, I built strong relationships with agents and influencers, managing paid collaborations with substantial budgets and delivering partnerships that aligned with the brand’s positioning.
the hut group/
DIGITAL MARKETING APPRENTICE JUNE 2021 — JANUARY 2022
I developed and implemented social media strategies to increase brand awareness and engagement across all platforms. I created and managed content—including imagery, video, and written posts—ensuring consistency in both visual identity and tone of voice.
I actively monitored and engaged with audiences, responding to followers and fostering strong community relationships. Using Google Analytics and platform insights, I tracked performance, evaluated campaign effectiveness, and continuously refined strategies to improve results.
Working closely with both internal and external teams, I ensured alignment across all channels, maintaining a clear and consistent brand presence. I also supported the planning and execution of campaigns and events, leveraging social media to maximise reach and impact.
During this time, I built strong relationships with agents and influencers, managing paid collaborations with substantial budgets and delivering partnerships that aligned with the brand’s positioning.