branding firma hotels
It all begins with an idea…
A passion of mine is travelling and perfecting customer experiences online and in person. Fusing these 2 passions together in a brand building exercise I decided to create a hotel chain brand that fits into my style and love for Europe.
I chose the name Firma Hotels as ‘Firma’ in italian means signature. My father lived in Italy and speaks Italian so this is also a small connection to my family.
The theme and idea behind the hotel chain is a luxury relaxing environment for any age group. It is targeted at customers who want a once in a lifetime experience from the exquisite architecture and interior design to special service.
The chain is a one of a kind luxury hotel group based in Europes most famous and classic luxury holiday destinations ST TROPEZ and IBIZA.
The brand aims to be the latest hot spot for people wanting to chill and party.
All images from Pinterest
Things to do at FIRMA
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Relax
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Swim
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Socialise
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Party
MARKETING PLAN
soCIALS
Socials are key in launching the hotel brand and reaching our target audience. All pictures featured on our page will be taken with a film camera we will also feature retro images showing the hotel locations in the past tying in to the party feel.
All images are inspiration
all images are inspiration
HOTEL LAUNCH CAMPAIGN
INFLUENCER PHOTOSHOOT
For the launch campaign I have picked 4 European influencers who I believe fit perfectly into the FIRMA HOTELS branding. They are all European and have a cool chic and timeless instagram feed. They all travel a lot and have a younger audience.
The campaign will be a retro photoshoot inspired by the 70s all images will be taken on a film camera and shot in different parts of the hotel my inspiration comes from Slim Aarons and his photography of glamorous people in Europes most amazing hotels.
